tag:blogger.com,1999:blog-405544972321044462024-03-08T03:53:16.404-08:00Professional & Technical WritingTracy Bridgefordhttp://www.blogger.com/profile/01089422308520350569noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-40554497232104446.post-78453988395363150072015-10-19T10:54:00.001-07:002015-10-19T10:54:15.491-07:00The Professionalization of Technical Communication<div class="MsoNormal">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Faber article is important to the field because of his
exploration of what constitutes professionalism. It is a struggle (at least in
Technical Communication) that we’ll read more about the rest of the semester.
In recent years, the Society for Technical Communication has undertaken two
initiatives to prove, if you will, the professionalization of Technical
Communication. One is the effort to provide <a href="http://www.stc.org/education/certification/certification-main">certification</a>.
They established a test that has three levels: foundation, practitioner, and
expert. This timed test covers nine core areas of technical communication and
it costs over $600 to take the test (regardless of which test you take). This
testing was created in much the same way that plumbers, engineers, lawyers, etc.
take an certification exam. One of STC’s intentions with the certification exam
is to professionalize the field. The other effort is the <a href="http://www.tcbok.org/">Body of Knowledge(BOK) </a>project. This project, which is a voluntary collaborative effort between
academics and industry professionals, explicates in one place the body of
knowledge, hence its name, for technical communication.
As the website states, this task is difficult in Technical Communication
because the knowledge is dispersed, that is so interdisciplinary, that
collecting all the knowledge in one place is challenging. Both projects
contribute to STC’s efforts to professionalize the field, which is good for
technical writers who must defend their field on a continual basis as well as
to increase their value to employers, which hopefully also increase their
salaries and prestige.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The same kind of skepticism of Technical Communication that
happens in industry also happens in academia. I’ve been lucky in my department
to have colleagues who respect the work that I do. But many English departments
don’t regard Technical Communication on the same level as Literature, for
example. Although it is happening less and less, but still does happen. Part of
this disdain comes from the perspective of Technical Communication as a
practical discipline, when in fact it is heavily theoretical. Faber mentions
this discord in his discussion about a teaching student a rhetorical approach
(democratic) to their work and the capitalistic approach of the workplace. Among
the “lack of theory” perspective, I experience this challenge in two ways: in
the classroom, when students tell me they are only taking my classes in order
to get a better job and higher wages, but in the same breath degrades the work
of a technical communicator as too practical and not as lofty as an editor or
creative writer. I also experience when graduate students tell me that they
want to get a job in the academic realm of Technical Communication because
“that’s where the jobs are.” Yet, they don’t want to take any of my classes or
learn anything that technical writers really do (like document design and deep
audience analysis). They think that because they have a rhetorical degree (that
is, anything that has to do with the study of language) that they can easily
write a technical document. If they do actually take my classes, they are
shocked when they get their first writing back with a lower grade than they
expected. I once had a graduate student select Technical Communication for her
comprehensive exams because she thought it would be a slam dunk because she
worked as a technical writer. I asked her what Heidegger meant by “standing
reserve,” which is a reading from the digital literacies course and also on the
comps list. Of course, she hadn’t read it and was in fact not familiar with the
comps list. These instances, which are becoming fewer, demonstrate the kind of
perspective nonprofessionals in Technical Communication have toward that area.
If you are getting the Graduate Certificate in Technical Communication, what
inspired you to seek out this degree? How much knowledge did you have about the
field before applying for admission? Is your perspective different now? What
changes to the program would you suggest I consider for the future? </span></div>
Tracy Bridgefordhttp://www.blogger.com/profile/01089422308520350569noreply@blogger.com0tag:blogger.com,1999:blog-40554497232104446.post-87858604109842469712015-10-14T08:37:00.004-07:002015-10-14T08:37:49.868-07:00Social Media<div class="MsoNormal">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Well, Chapter 14 is written like all the other chapters in
that it presents information in a generic, textbookish mode. Cornelissen
basically provides us with definitions of the various social media until the
end when he talks about opportunities, but even that section is generic. What
surprised me is the very critical tone of the Nestle’s case study. I think it
is the most critical of all of them in the book. On page 260, Cornelissen does
talk about “social presence theory,” which sounds interesting, but he doesn’t
go much beyond defining it. To me, that should have been the framework of the
chapter. I also wanted to hear more about it. <o:p></o:p></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">What I’d like to ask you all is if I should use this
textbook again and why or why not? There’s another textbook I had considered
using, you might remember from an earlier post, <i style="mso-bidi-font-style: normal;">Corporate Communication</i> by Paul Argenti. Check out the table of
contents and other information here: <a href="http://shop.mheducation.com/highered/product.M0073403172.html">http://shop.mheducation.com/highered/product.M0073403172.html</a>.
Of course, this book costs $125, which is why I went with the Cornelissen text,
as I’ve said before. I’ll be interested to hear what you think.</span><o:p></o:p></div>
Tracy Bridgefordhttp://www.blogger.com/profile/01089422308520350569noreply@blogger.com2tag:blogger.com,1999:blog-40554497232104446.post-51847557767702442672015-10-08T07:03:00.002-07:002015-10-08T07:03:28.153-07:00Leadership & Change<div class="MsoNormal">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Chapter 12 (Leadership and Change) reminded me of a movement
a few years ago at UNO for faculty. Each year, we have to review our activities
(teaching, research, and service) in order to qualify for merit increases. We
receive two kinds of pay increases at UNO—negotiated raise and merit. Because
we’re unionized, faculty receive a negotiated raise that usually anywhere from
1-3%. We also receive merit increases based on performance. In the English
department, we share merit increases evenly, but I understand that not all
departments/units do that. It is miniscule. Last year, I think I receive $68 in
merit money. Both the negotiated raise and the merit increase are added to our
base salary. Anyway, the merit review involves making a list, essentially, of
what we have accomplished for the past year. We include items such as teaching
evaluations, articles, and service accomplishments. A few years ago, UNO
switched from the paper system of reporting merit to a digitally based system
called Digital Measures. Most of the faculty hated this new system, which is
likely due to the fact that it was new and different and one had to take the
time to learn it. I think it works well as a reporting device because when the
University needs to know certain information, such as how many articles faculty
published last year, it can just run a report. This makes administrative work a
lot easier. To connect it to the chapter, I thought about how the university
managed this change. I don’t think they handled it poorly, but it was distinctly
a top-down communication method. For about two years, we did have a system that
Information Services created called myMapp. People really hated that system.
But we only had it for a couple of years, I’m guess, because it was to costly
to maintain ourselves. Digital Measures is a system we bought from a company (I
don’t know which one.) Anyway, I think Digital Measures is an effective
reporting system and not an example of Big Brother (which some faculty think).<o:p></o:p></span></div>
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<div class="MsoNormal">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">When I read Chapter 13, I relieved that we finally have a
chapter that focuses on ethics. Cornelissen’s treatment of this chapter still
seems somewhat whitewashed, but as I said before, that is likely due to the
genre of the textbook. When he mentioned “corporate citizenship,” I immediately
thought of Citizen United, which I’ll state from the beginning that I believe
should be overturned. Given that Cornelissen is European, I’m not sure he
connected the two such as I am doing. But I find it difficult to view corporate
citizenship as a portfolio of activities when the United States has
corporations buying elections—not to bring up a political discussion. He at
least was being a little more critical of corporations than in previous
chapters. I’m especially dismayed with Kraft and what I see as unbridled greed.
The only reason Kraft wanted Cadbury is because it was more successful, but as
Cornelissen says, it also burdened Cadbury with tremendous debt. How much money
does one corporation need? And to outright lie that they would take care of the
employees. This is not only making me want to rethink buying Kraft products but
also making me want to understand/learn more about business and how it
operates.<span style="mso-spacerun: yes;"> </span></span><o:p></o:p></div>
Tracy Bridgefordhttp://www.blogger.com/profile/01089422308520350569noreply@blogger.com2tag:blogger.com,1999:blog-40554497232104446.post-51204676123863785742015-09-30T08:50:00.000-07:002015-09-30T08:50:00.899-07:00Issues Management and Crisis Communication<div class="MsoNormal">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Chapter 10 on issues management interested me on several
levels. One, on page 185, Cornelissen offers a position importance matrix. I’m
bothered that positions can be ceremoniously positioned on a matrix as if
problems are currently in one quadrant or another. Most problems are messier
than that; they often occupy all quadrants or at least two at a time. I think
that thinking about positions in this way enables corporations to ignore
certain problems. For example, insurance companies that look for ways to not cover
some medical expenses. The problem of nonpayment would fit more on the
“problematic” quadrant for the client and more on the “low priority” for
corporations. Problems do not fit nicely into quadrants; they only do for
corporations that force them to fit.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Two, the case study about the Framing of the Bonus Payments
bothered me as well. I did like that Cornellissen asked a discussion question
that focuses on how the reader would frame the issue, but the reader has very
little agency in how that issue is represented. A better question, I think,
would be how can the banks better frame the issue in ways that the public would
better sympathize? To suggest that they’d lose talent if they didn’t pay
outrageous bonuses is ridiculous. There are way too many talented people in
industry for them to worry about that. Plus, some of the CEOs have performed
horribly as CEOs yet they still receive a huge bonus. </span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Three, I was bothered by the use of language concerning
PACs. Calling them political action committees uses positive connotations
(action) to describe their purpose, which is to sway political parties to vote
or create legislation that benefits them. But the language used to describe any
group that doesn’t agree with them has negative connotations (anti-corporate activism
or radical activism). This phenomenon is, of course, reflected throughout
society, but is especially prominent now given the current presidential race,
which is on my mind a lot these days. </span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">The chapter on crisis communication reminded me of a public
relations class I took in college. We watched a film about crisis communication
and it showed a clip of a hospital administrator being asked about layoffs. A
reporter asked a question about whether the hospital was operating at a loss
and that’s why they’re laying off people. The administrator mistakenly said no,
we’re operating at a profit. When she realized what she said, she just turned
around and walked back into the hospital. This is why companies have to plan
for a crisis, especially what communication to use. </span></div>
Tracy Bridgefordhttp://www.blogger.com/profile/01089422308520350569noreply@blogger.com0tag:blogger.com,1999:blog-40554497232104446.post-1814196371857771812015-09-23T13:24:00.000-07:002015-09-23T13:24:58.108-07:00Media Logic and Ideology<div class="MsoNormal">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This definition of “media logic” as defined by Cornelissen
stood out to me in our reading for this week: <i>media logic</i> is “an ideological
frame of reference of a news organization which influences how editors and
journalists see, interpret, and cover political, corporate, and social affairs.
A logic in other words underpins media coverage including how material is
organized, the style in which it is presented, the focus or emphasis and the
grammar and wording of an article.” </span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I wonder about the ideological framework for, say, Fox news,
which does not allow newcasters to report on issues like global climate change
or allow any one on a show who wants to talk about it. If they do set the
agenda, as Cornelissen suggests, then what kind of agenda is that? I’m sure it
has to do with Fox’s financial interests and partnerships. And what kind of agenda are they setting. Of course, Fox is the only news station to shape the news for to their own benefits, but it's the first one that comes to mind for me. </span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I also think about
Fox as I listen to republican candidates talk (for as long as I can stand it
anyway). With all the attention the media is paying to Trump, I’m wondering if
they really want to elect him or if he is just the day’s entertainment. They’re
not covering Bernie, I suspect, because he’s not as entertaining (in that
buffoon way). Writing the news used to be all about objective reporting (at
least as objective as we could make it). Now it’s all about entertainment. I
wonder about the reporters who work for Fox, or stations like it. They had to
get journalism degrees like any other reporter. Or maybe they don’t have to
have credentials to work for Fox. Actually, I wonder about any communicators at
Fox. Are they all believers?</span><o:p></o:p></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I watch PBS Newshour. What reputation does that station have? Do they pander to what's entertaining. What I like about them is that they give people enough time to talk to finish their thought. They don't cut them off. You get the whole story with them.</span></div>
Tracy Bridgefordhttp://www.blogger.com/profile/01089422308520350569noreply@blogger.com3tag:blogger.com,1999:blog-40554497232104446.post-59770038818048762842015-09-16T15:47:00.000-07:002015-09-16T15:47:16.413-07:00Research<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Whenever I think about research, I always ponder how much I don’t know. Most of my research uses critical theory, so I’m not as well schooled in the methods Cornelissen describes as I feel I should be, especially now. I’m currently writing and introduction to an edited collection about teaching professional and technical communication. I am planning to conduct a survey about teacher preparedness and to do that I need to write the survey, get IRB approval (which I’ve never done and need to have CITI training), post the survey, and then analyze the results. I have never done this kind of research, and I find that I’m learning as I go along. It seems to me that with all the methods Carnelissen describes, what is true to all of them is know your audience. I think I have written my survey about four times, and I’m still wondering if I’m on the right track. I’m lucky to have colleagues willing to help me through this process. I’m glad Cornelissen uses the word, cycle, to talk about the stages of research. I think, for the most part, that all the stages happen at the same time because as researchers we’d constantly thinking about the planning, execution and measurement and evaluations as well as revising the our objectives. In some ways, I’m feel like I’m already writing the introduction and that I know what to expect from the survey results. I hope to be pleasantly surprised by the outcomes. I’m looking forward to reading your seminar papers at the end of the semester. I don’t usually get to teach a seminar so I don’t get to see seminar papers very often. I’ll be interested in how you go about your research so feel free to talk about that when you write your End-of-Semester Reflection.</span>Tracy Bridgefordhttp://www.blogger.com/profile/01089422308520350569noreply@blogger.com1tag:blogger.com,1999:blog-40554497232104446.post-84487564330324134022015-09-09T08:43:00.002-07:002015-09-09T08:43:53.251-07:00Strategy<div class="MsoNormal">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">One of you made a comment in a previous post that
Cornelissen sounds like he agrees with the content. That’s the problem with
textbooks—they need to present information objectively (of course, there’s no
such thing) and, in doing so, take on a passive type of stance. I don’t think
Cornelissen necessarily agrees with everything he is writing, we’d have to read
his articles to see his real arguments, but he does understand what he’s talking
about and how it should b—at least theoretically. For example, he said that
communicators should be in on the strategic planning and not just the
implementation of a strategy. This is absolutely correct, but how common is
that? If it’s not common, I suspect that one reason is that situating an
employee at the strategic level means paying that person more. He says on page
94 that there are two types of communicators: communication technicians and
communication managers. This is the difference, I think, of what’s viewed as
practical and what’s viewed as theoretical. If you’re a technician, you’re
doing rote work—grammar and spelling checker, fact checker, and so on. But if
you’re a manager, you are paid to think bigger and more theoretical: he says
that “corporate leaders do feel that corporate communication as an area of
practice, “will be more valued when advice is offered by professionals who have
the background, knowledge and standing that will enable them to contribute to
decision-making at the highest levels” (p. 95). As long as they think of a
communicator as a mere technician—or wordsmith (I hate that term), they will
never make more money or be as respected. <o:p></o:p></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">He does point out, however, that many technicians lack the
knowledge and skill of business, finances, and the strategy-making process.
This is not a bad point (although I think communicators need strategy skills to
write well), which is one of the reasons I want you all to write an industry
report, to discover what you need to know in order to work in a particular
industry. It’s not enough to simply know how to communicate; you need to know
how to communicate in a particular context. I’m hoping the reports (which will
be shared among all of us) will shed some light on an area you’ve been thinking
about for your future. What most people know about a business comes from
advertising, but each industry has trade magazines that tell you a lot more
than simply why to buy their product. <o:p></o:p></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">On page 113, Cornelissen says that a message style involves
“the creative concept that articulates the appeal of the message and brings it
to life through the use of catchy slogans and visual stimuli (pictures, images,
logos, and the typographic setting of a message).” Creative thinking is
essential for critical thinking. But this statement seems to suggest that
creative people make things pretty and come up with catch phrases. I get this
perspective a lot because I do document and information design. But design grows
out of content, so one has to have an understanding of the message in order to
do the communication, which if you take my Information Design class next fall,
you’ll learn all about that. But does this perspective add to the idea of “fluff”?
</span><o:p></o:p></div>
Tracy Bridgefordhttp://www.blogger.com/profile/01089422308520350569noreply@blogger.com0tag:blogger.com,1999:blog-40554497232104446.post-60171035345859398212015-09-03T05:36:00.000-07:002015-09-03T05:36:02.581-07:00Stakeholders and Corporate Identity<div class="MsoNormal">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Cornelissen’s overall discussion of stakeholder theory
brings to mind the current policital campaigns, especially big money’s
attachment to them. It’s easy to see that the stakeholders in the election are
from corporations that have a vested interest in where federal money goes and
how laws are written. It’s difficult from this perspective to see the ways
corporations attend to other stakeholders such as customers. My personal
opinion is that the focus on money at the top takes away from the ability of customers
to purchase goods, which brings down profits. In that vein, CEOs and
shareholders take money away from employees. Stakeholder theory makes me wonder
how meaning is constructed in some of these companies, especially the big ones.
For example, I heard that Fox news has specifically instructed news anchors to
avoid using certain terminology for certain issues. It’s obvious that the
stakeholders in this situation are the CEO and shareholders.<span style="mso-spacerun: yes;"> </span>What dominant logic are they using when they
relay their instructions to what is suppose to be an objective account of
happenings? <o:p></o:p></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Stakeholder theory also got me thinking about students as
stakeholders. The only feedback (collaboration?) students can contribute to a
class is through course evaluations. But because they are conducted at the end
of the semester, student never really get to see the results of their
commentary. In fact, I think most students think teachers don’t read or
consider their comments with any seriousness. I can’t speak for other teachers,
but I know I take them seriously. Most of how I teach comes as a direct result
of a student’s comment. It’s not that I change everything just because one
student complains or comments. It’s more that I consider the value of the
comment in conjunction with what I tried to accomplish in the class. To what
extent should students have power in pedagogical decisions? What kind of
stakeholders are they or should they be? College is an investment in their
future, so it seems like they should at least have a collaborative logic in the
makeup of the class. What do you all think?<o:p></o:p></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Cornelissen comments that “organizational identity has a
specific strategic purpose in that it cuts across departmental and other group
boundaries and aims to foster a common orientation for everyone in the
organization” (p. 69).<span style="mso-spacerun: yes;"> </span>It is important
to foster a common orientation, but when I teach information design, I tell
students that the design should grow out of the content. This, then, becomes
difficult when we have a department project that involves the English
department website or print materials because I’m often asked to suggest a
student who might do that kind of work for us. My dilemma is that because UNO
is very strict about its branding, the student does not have to make any design
decisions, and making decisions is key to teaching students how to design.
Design work (like writing) is a process of problem solving. Without a problem
to figure out, what is the student learning. And students should insist on
problem solving projects. But, then, any organization a student ends up working
for will have it’s own branding rules too. Following a style guide is equally
important for design work and offers it’s own problem solving dilemmas. This is
one of the tightropes that I walk when preparing a class. What kind of
tightropes do students walk when preparing to take a class?</span><o:p></o:p></div>
Tracy Bridgefordhttp://www.blogger.com/profile/01089422308520350569noreply@blogger.com2tag:blogger.com,1999:blog-40554497232104446.post-19202167818324588022015-08-26T14:55:00.002-07:002015-08-26T14:55:26.571-07:00Practical v. Theoretical and Instrumental<div class="MsoNormal">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">In 1996 when Argenti wrote his “Corporate Communication as a
Discipline” article, he was accurately describing one of the problems with
creating a new academic discipline. This problem, which apparently continues
today because the author of our textbook, Joep Cornelissen, says that corporate
communication is still not fully understood. Argenti also has a corporate
communication textbook (6<sup>th</sup> edition; copyright 2013) in which he
speaks with a voice that assumes the discipline has been established and is
thriving. Given that Argenti was the first to offer a definition of corporate
communication in an academic journal, this stance is not surprising. (BTW: I
choose the Cornelissen over the Argenti because the Argenti costs $125!). But
common to both textbooks is the emphasis on the practical versus research
(theoretical) perspectives about communication.<o:p></o:p></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Communication (wherever it’s located in academia or
industry) has long been viewed as a practical discipline, mainly, I think,
because the instruction in communication was always focused on how to
communicate effectively. I’m always bothered by the practical versus the
theoretical (research) perspective because it suggests that practical does not
have a theoretical function. Many people regard communication instruction as
the “how to” while the content function (research, theory) as the “how to
think.” I’ve thought about this problem quite a bit because my own field,
Technical Communication, continues to fight this battle, as you all will see
during the second half of the semester. I’m continually conflicted with this
battle because one piece of advice I give to students (whether they are English
or Technical Communication majors) is that they have to find the industry in
which they want to work and learn its ways of being. If someone wants to write
instructions for a living, for example, the software industry is an ideal
choice. Does this advice suggest that I am separating practical from
theoretical? Am I suggesting that the software industry is the theoretical and
communication is the practical? I don’t think I am because writing instructions
requires theoretical perspectives themselves in addition to the software
theoretical perspectives. One would have to know both. <o:p></o:p></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I’m a little bothered by Cornelissen’s voice in the first
two chapters. He seems to have taken on what I think of as the distanced
textbook voice, presenting information as if it is neutral or objective. At one
time, he even cites Van Riel who defined corporate communication as the
“instrument of communication.” In my field, we discuss the
“instrumentalization” of communication; the term, “instrumental,” objectifies
communication as if it can be separated from its context. His discussion about
the history of communication as well as his argument for a more integrated
approach to communication in organizations lacks a discussion of ethics. Given
the copyright (2014), I expected to read something that suggests that the
recessed economy and bloated CEO incomes are problematic, separating, I think, a
discussion about communication and context. Is it possible to talk about
mission, identity, reputation, and strategies without considering the public
view of corporations, especially after taxpayers footed the bill for the
bailout in 2008. I’m curious to see how you all read his discussion. </span><o:p></o:p></div>
Tracy Bridgefordhttp://www.blogger.com/profile/01089422308520350569noreply@blogger.com0tag:blogger.com,1999:blog-40554497232104446.post-14099480670447997722015-08-13T08:25:00.001-07:002015-08-13T08:25:31.474-07:00<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Welcome to ENGL 8800/CACT 8610 Professional and Technical Writing. I have designed the class so that we will be engaging in a lot of discussion about corporate communication and technical communication. I include assignments that I think will help you develop as a professional, including an industry report, job analysis, and a resume and cover letter. I hope you find those assignments useful. Totally online courses can seem daunting, so I hope our blog discussions will be fruitful and inviting.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I'm looking forward to the semester and getting to know each of you online. Feel free to come by my office anytime to introduce yourself or chat about the course. Or feel free to make an appointment in person or on Skype. See you online.</span>Tracy Bridgefordhttp://www.blogger.com/profile/01089422308520350569noreply@blogger.com0